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Talks

Personal Branding is a relatively new subject that raises many questions among professionals and companies.
These include, how Personal Brands coexist with Corporate Brands, how to coordinate their voices, why invest in Brand Ambassadors, and what happens if the professional leaves the company.


Our talks aim to provide a mix of practical experiences and content to help professionals discover their unique voice and express their differentials in their narratives. We offer customizable themes and talks tailored to our clients’ demands, priorities, and needs. Timing and dynamics can also be adjusted.
Some of our main themes and talks include:

Some of our main themes and talks include:

To each client’s demand we curate the subjects below, putting together according to their priorities / needs. Timming and dynamics can be customized.

Reveal your voice

What is Personal Brand and how to strengthen yours

Contents

Basic concepts of reputation management, organizing the narrative, social network fundamentals, avoiding common mistakes, and practical tips.

For whom

This theme is suitable for managers who need to boost their visibility.

Contents

Concepts of reputation management, harmonizing Personal and Employer Brands, defining communication territories, and using LinkedIn as the new site.

For whom

This theme is suitable for key professionals who are being prepared to be brand ambassadors and teams who need guidance on how to vocalize their brands.

Personal Brand + Employer Brand

A strategic alignment for both

“I don’t know how to sell myself”

Myths and Truths about Personal Branding

Contents:

Basic concepts of reputation management, organizing the narrative, social network fundamentals, avoiding common mistakes, and practical tips.

For whom:

This theme is designed to raise awareness for leaders and teams about the importance of managing their brands and the positive impact on their careers, especially at the initial levels.

Corporate Projects

We also offer various corporate projects to support Personal Branding, such as:

Mentoring for Executives

Strategic planning of your brand, fine-tuning with the corporate brand, and organization of your narrative to the market.

Organization of the communication and preparation territories, communication assembly, and support to executives in finding their unique voice, communicating their Personal Brands aligned with the corporate Brand, generating mutual value.

Ambassador Program

Personal Brand Management Workshop

Team engagement and awareness of the importance of sharing messages in a positive way, through the alignment between Personal and Company Brands.

Mentoring for Executives

Strategic planning of your brand, fine-tuning with the corporate brand, and organization of your narrative to the market.

Ambassador Program

Organization of the communication and preparation territories, communication assembly, and support to executives in finding their unique voice, communicating their Personal Brands aligned with the corporate Brand, generating mutual value.

Personal Brand Management Workshop

Team engagement and awareness of the importance of sharing messages in a positive way, through the alignment between Personal and Company Brands.

Betafly Clients

What our clients say

Unique Expertise

With strong background and offices in São Paulo and California, Betafly Partners bring to the table a one of kind combination of talents and expertises to help you unleash the power of your Brand.

About the

Founders of Betafly

Susana Arbex de Araujo

São Paulo Office | SP

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I specialized in Personal Branding, after 20 years of executive and advisory experience, and also as a teacher and speaker.

I like to say that I use my experience working with “great companies” to help “great people” show the world the best version of themselves.

I was a Marketing, Branding and Strategic Planning executive for 20 years in relevant companies in Brazil, such as Natura, Santander and T4F.

As a consultant, I led Branding projects for brands such as Brastemp, Raízen, Cacau Show, BTG Investimentos, BRF, Pepsico among many others.

Along with Giuliana, I am the creator of the FLY® Method for Personal Branding.

Giuliana Tranquilini

Palo Alto Office | California

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My mission is to help executives and entrepreneurs to show and express their Personal Brand.

I am certified by Reach International in Personal Branding and, after 20 years of experience in Branding and Marketing in large companies, I joined my passions, which are caring for people and branding, and founded Betafly with Susana.

During my 20 years of experience in Communication and Marketing, I worked for large companies such as Natura, Havaianas, Shopping Iguatemi.

I also worked in advertising and promotion agencies, being responsible for brands such as O Boticário, PepsiCo, among others. I use all my experience as an executive in large companies to help leaders and entrepreneurs.

Personal Branding For: