Personal Branding Consulting

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Have you ever wondered why some individuals, who have the same level of talent and potential, appear to have more visibility and opportunities?

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The answer lies in understanding thepower of your Personal Brand.

While performance, attitude, and competence serve as the foundation of a successful career, many people mistakenly believe that doing their job well will automatically lead to recognition and success. However, the world has changed, and failing to nurture your Personal Brand can result in it being defined by others.

A more innovative approach is to take control and guide your own Personal Brand. Managing it strategically is crucial. That’s why we have developed a methodology to help professionals reveal the essence of their Brand and demonstrate it to the world in an authentic and strategic manner, aligned with their vision and values.



Discover the FLY® Method

DNA - Identity

1.  The question of “Who am I, and how do people perceive me?” is a critical aspect of personal branding.


2. Understanding what sets you apart and what you have to offer is vital to creating a strong personal brand.


3.  Effective communication is key to success in personal branding, both online and offline.

Discover theFLY® Method

Methodology for assessing, positioning, and strengthening your personal brand

This is the FLY® Method. We have combined the best practices from Silicon Valley with over 20 years of experience in corporate branding, marketing, and communication to create this innovative approach.

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Unique Expertise

Betafly offers a unique blend of talents and expertise that is unmatched in the industry. With extensive backgrounds and offices in both São Paulo and California, we are prepared to help you unleash the full potential of your brand

About theFounders of Betafly

Susana Arbex de Araujo

São Paulo Office | SP

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I specialized in Personal Branding, after 20 years of executive and advisory experience, and also as a teacher and speaker.

I like to say that I use my experience working with “great companies” to help “great people” show the world the best version of themselves.

I was a Marketing, Branding and Strategic Planning executive for 20 years in relevant companies in Brazil, such as Natura, Santander and T4F.

As a consultant, I led Branding projects for brands such as Brastemp, Raízen, Cacau Show, BTG Investimentos, BRF, Pepsico among many others.

Along with Giuliana, I am the creator of the FLY® Method for Personal Branding.

Giuliana Tranquilini

Palo Alto Office | California

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My mission is to help executives and entrepreneurs to show and express their Personal Brand.

I am certified by Reach International in Personal Branding and, after 20 years of experience in Branding and Marketing in large companies, I joined my passions, which are caring for people and branding, and founded Betafly with Susana.

During my 20 years of experience in Communication and Marketing, I worked for large companies such as Natura, Havaianas, Shopping Iguatemi.

I also worked in advertising and promotion agencies, being responsible for brands such as O Boticário, PepsiCo, among others. I use all my experience as an executive in large companies to help leaders and entrepreneurs.

Betafly Clients

What our clients say

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