In today’s interconnected and open market, consumers crave transparency and a connection with the individuals behind the brands they choose to support. Studies show that when brand messaging is delivered by an employee, it is shared 24 times more frequently than when it comes directly from the corporate brand. As a result, leaders must prioritize visibility and learn to communicate in a genuine, consistent, and strategic manner.
At our corporate projects, we assist companies in aligning the communication of their leaders’ Personal Brand with their Corporate Brand. By doing so, we help enhance their reach, attract top talent, and strengthen their overall presence.
Strategic planning of your brand, fine-tuning with the corporate brand, and organization of your narrative to the market.
Organization of the communication and preparation territories, communication assembly, and support to executives in finding their unique voice, communicating their Personal Brands aligned with the corporate Brand, generating mutual value.
Team engagement and awareness of the importance of sharing messages in a positive way, through the alignment between Personal and Company Brands.
Strategic planning of your brand, in harmony with the Corporate Brand and organization of your narrative to the market.
Organization of the Communication and Preparation territories of executives to find their unique voice, communicating their Personal Brands in line with the Corporate Brand, generating mutual value.
Team engagement and awareness of the importance of sharing messages in a positive way, through the alignment between Personal and Company Brands
I specialized in Personal Branding, after 20 years of executive and advisory experience, and also as a teacher and speaker.
I like to say that I use my experience working with “great companies” to help “great people” show the world the best version of themselves.
I was a Marketing, Branding and Strategic Planning executive for 20 years in relevant companies in Brazil, such as Natura, Santander and T4F.
As a consultant, I led Branding projects for brands such as Brastemp, Raízen, Cacau Show, BTG Investimentos, BRF, Pepsico among many others.
Along with Giuliana, I am the creator of the FLY® Method for Personal Branding.
My mission is to help executives and entrepreneurs to show and express their Personal Brand.
I am certified by Reach International in Personal Branding and, after 20 years of experience in Branding and Marketing in large companies, I joined my passions, which are caring for people and branding, and founded Betafly with Susana.
During my 20 years of experience in Communication and Marketing, I worked for large companies such as Natura, Havaianas, Shopping Iguatemi.
I also worked in advertising and promotion agencies, being responsible for brands such as O Boticário, PepsiCo, among others. I use all my experience as an executive in large companies to help leaders and entrepreneurs.