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Personal Brand Consulting forExecutives and Entrepreneurs

Many executives and entrepreneurs question themselves about how to strengthen their Personal Brand in the executive and business environment.

They see people around them with great visibility, not knowing that, possibly, this is the result of Communication and Brand Positioning that are well aligned with their Essence. And that is Betafly’s job.

We support executives and entrepreneurs to organize the way they present themselves to the market, building an authentic narrative, focused on their differentials, enhancing the results for their Personal Brands. Therefore, we developed a unique method, the FLY® Method.

Discover the FLY® Method

1. Identity

“Who am I and how do people perceive me?”

2. Positioning

“What sets me apart and what do I offer?”

3. Expression

“How do I communicate On and Off-Line”

Discover theFLY® Method

Methodology for Assessment, Positioning and Strengthening of Personal Brand

We develop the FLY® Method combining Silicon Valley’s best practices with our more than 20 years of experience in Corporate Branding, Marketing and Communication.

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Betafly Clients

What our clients say

Unique Expertise

With strong background and offices in São Paulo and California, Betafly Partners bring to the table a one of kind combination of talents and expertises to help you unleash the power of your Brand.

About the

Founders of Betafly

Susana Arbex de Araujo

São Paulo Office | SP

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I specialized in Personal Branding, after 20 years of executive and advisory experience, and also as a teacher and speaker.

I like to say that I use my experience working with “great companies” to help “great people” show the world the best version of themselves.

I was a Marketing, Branding and Strategic Planning executive for 20 years in relevant companies in Brazil, such as Natura, Santander and T4F.

As a consultant, I led Branding projects for brands such as Brastemp, Raízen, Cacau Show, BTG Investimentos, BRF, Pepsico among many others.

Along with Giuliana, I am the creator of the FLY® Method for Personal Branding.

Giuliana Tranquilini

Palo Alto Office | California

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My mission is to help executives and entrepreneurs to show and express their Personal Brand.

I am certified by Reach International in Personal Branding and, after 20 years of experience in Branding and Marketing in large companies, I joined my passions, which are caring for people and branding, and founded Betafly with Susana.

During my 20 years of experience in Communication and Marketing, I worked for large companies such as Natura, Havaianas, Shopping Iguatemi.

I also worked in advertising and promotion agencies, being responsible for brands such as O Boticário, PepsiCo, among others. I use all my experience as an executive in large companies to help leaders and entrepreneurs.

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