Personal Brand Consulting forExecutives and Entrepreneurs

Numerous executives and entrepreneurs often wonder how they can bolster their Personal Brand in the competitive executive and business landscape. 

They observe individuals with impressive visibility and may not realize that this is likely due to effective Communication and Brand Positioning that aligns well with their essence. This is where Betafly comes in.

We suport executives and entrepreneurs in organizing their self-presentation to the market, creating an authentic narrative that highlights their unique strengths and enhancing the outcomes for their Personal Brand. To achieve this, we have developed a exclusive methodology, the FLY® Method.

Discover the FLY® Method

DNA - Identity

1.  The question of “Who am I, and how do people perceive me?” is a critical aspect of personal branding.


2. Understanding what sets you apart and what you have to offer is vital to creating a strong personal brand.


3.  Effective communication is key to success in personal branding, both online and offline.

Discover theFLY® Method

Methodology for assessing, positioning, and strengthening your personal brand

This is the FLY® Method. We have combined the best practices from Silicon Valley with over 20 years of experience in corporate branding, marketing, and communication to create this innovative approach.

Scroll the Page
Betafly Clients

What our clients say

Unique Expertise

With strong background and offices in São Paulo and California, Betafly Partners bring to the table a one of kind combination of talents and expertises to help you unleash the power of your Brand.

About the

Founders of Betafly

Susana Arbex de Araujo

São Paulo Office | SP

Assista a um vídeo Curto

I specialized in Personal Branding, after 20 years of executive and advisory experience, and also as a teacher and speaker.

I like to say that I use my experience working with “great companies” to help “great people” show the world the best version of themselves.

I was a Marketing, Branding and Strategic Planning executive for 20 years in relevant companies in Brazil, such as Natura, Santander and T4F.

As a consultant, I led Branding projects for brands such as Brastemp, Raízen, Cacau Show, BTG Investimentos, BRF, Pepsico among many others.

Along with Giuliana, I am the creator of the FLY® Method for Personal Branding.

Giuliana Tranquilini

Palo Alto Office | California

Assista a um vídeo Curto

My mission is to help executives and entrepreneurs to show and express their Personal Brand.

I am certified by Reach International in Personal Branding and, after 20 years of experience in Branding and Marketing in large companies, I joined my passions, which are caring for people and branding, and founded Betafly with Susana.

During my 20 years of experience in Communication and Marketing, I worked for large companies such as Natura, Havaianas, Shopping Iguatemi.

I also worked in advertising and promotion agencies, being responsible for brands such as O Boticário, PepsiCo, among others. I use all my experience as an executive in large companies to help leaders and entrepreneurs.

Personal Branding For: