We work for companies and people identifying their opportunities, deepening their essence and solving issues in branding management.
We are a consultancy of strategy and implementation for personal and corporate brands.
Supporting our core methodology, we use of a great variety of tools and approaches, which are picked based on specific needs and contexts, in order to facilitate group dynamics and processes conduction. Some of them are:
4WEEK | 4 WEEKS TO TRANSFORM YOUR BRAND
Intense and focused work to generate pragmatic solutions.
Fast does not need nor should not be superficial. The philosophy of working in sprints helps you to focus in the core of the questions and focus efforts on modeling opportunities. Intense collaboration and time management discipline helps the team to fully exploit its potential.
Our BetaFly Fast process is based on a basic 4 weeks format, and the key steps are:
. Final Report
The duration and dynamics applied are customized according to the needs of each client. A striking solution, with the ability to deliver depth and speed.
PERSONAL BRANDING I YOU ARE YOUR BRAND
What is your unique offer to the world?
The market dynamics, increasingly fluid, requires a new attitude of professionals.
Caring for your Personal Brand is taking care of your biggest asset, your reputation. It is what remains and is strengthened at every step you take in your career.
. How do you tell your story?
. What sets you apart from those who do the same as you?
. How does your Personal Brand generate value in relation to your employer’s brand?
We support freelancers, executives, entrepreneurs and any professional who wants to organize their experiences in a consistent language and express it in social networks, in their speech, in their attitudes and thus build their universe of influence.
The more coherent and authentic your expression, the more assertive your message.
. Identity – Who am I
. Reputation – How am I perceived
. Arena – What is my territory?
. Positioning – How I act and what sets me apart
. Networks – Who can help me?
. Expression – Strategy, gaps and Action Plan
BRANDING | A SOLUTION THAT CONNECTS BRANDS AND PEOPLE
We believe that brands are like living things, they are constantly evolving. In every change, they gain new possibilities.
We are experts in building productive and true relationships, able of connecting brands and people.
. Brand Strategy
. Brand and Portfolio Architecture
. Brand Positioning
. Trends & Insights
. Journey and consumer experience. Brand Manifesto
. Brand content
. Visual identity
LAB | WHEN THE GROUP NEEDS A HAND
Using research and facilitation methods, we support groups of all sizes – more than one, for us, is a group! – to draw up plans for the future and to commit to them. We also encourage groups to immerse themselves in a topic of their interest, leading their journey and ensuring that they remain in focus.
. Group Dynamics and Specific Workshops
. Facilitating the preparation of action plans
. Deepening themes
. Discussion of search reports
. And numerous situations that require facilitation and moderation
WHO WE ARE
In a market that needs to follow the speed of behavioral changes, how to work branding in an agile way without losing depth?
This concern led us to seek a new way of building strong brands.
Our anthroposophical look backs up our belief in human capacity to transform and evolve continuously.
Our look into the future triggers our search for innovation.
We reflect along with our clients upon dilemmas and opportunities in order to map out new routes together.
WHY CHOOSE BETAFLY?
Our repertoire is based on reading scenarios and a curatorship of information in order to draw up new differentiated strategies.
THE BUSINESS PARTNERS
. Worked in branding projects to influencial brands such as Visa, O Boticário, Bayer, Topper, Rainha, Bradesco Seguros.
. Has a BA in Management from ESPM and is a certified member of the Brazilian Coaching Society. She has sound knowledge in human and business development through an anthroposophical perspective.
. Is part of the council of the Grupo de Atendimento, a mentor for students at ESPM and professionals in agencies of customer care.
. Is completing three Certifications in Personal Branding by Reach International:
360 Reach Certified Analyst, Certified Personal Branding Strategist and Social
. Led branding projects to brands like BRF, Klabin, Brastemp, Raízen, Cacau Show, BTG Investments, Camargo Correa, PEPSICO, among others.
. Was counselor at Planeta Sustentável – Abril Publisher
. Has a BA in Management from UFIF; a specialization in Marketing and Leadership from FGV; an Executive MBA from Fundação Dom Cabral and a Post-MBA from Kellogg School of Management.
. Studied Atrophosophy with Adigo, immersed in creative thinking at Creative Problem Solving Institute (CPSI), is Certified in Organizational Culture by Wlaking The Talk (UK) and Denison Consulting (USA), INA a Certified Lego Serious Play® facilitator and is completing three Certifications in Personal Branding by Reach International: 360 Reach Certified Analyst, Certified Personal Branding Strategist and Social Branding Analyst.
. Is a member of Google Launchpad, mentoring Startups at Ace Aceleradora.
THIS IS BETAFLY
We believe that managing a brand is a continuous process. Brands are like living beings, and within each adjustment gain new possibilities and responsibilities.
We know that changes bring challenges, so that we support our clients in all stages of their transformational process.
Finding new meanings to branding, adding practical and agile value to organizations, deep diving into dilemmas and opportunities. This is Betafly.
Av. das Nações Unidas, 12901 – Torre Norte, 11 andar – Cidade Monções, São Paulo – SP, 04578-910
545 Chaucer St, Palo Alto, CA 94301